In today's digital-first music industry, securing repeat bookings isn't just about putting on a great show, it's about masterfully managing your venue relationships through strategic social media engagement. Let's dive into how artists can leverage social platforms to transform one-time gigs into long-term venue partnerships.
Written Posts + Visual Content: A Winning Combination
Your post-show social media strategy should always include both written content and visual elements (reels/TikToks). Here's why:
Written posts provide detailed appreciation and professional documentation
Reels/TikToks capture the energy and atmosphere that venues want to showcase
Combined, they create a comprehensive digital footprint of your performance
Direct Engagement Strategy
Create Your Content
Film one or multiple clips during your performance. This can include your arrival, the show, or even the set-up or tear down.
Capture venue-specific features (stage, lighting, crowd)
Document unique venue characteristics
Post-Show Package
Craft a thoughtful written post using our templates
Edit a 15-30 second reel/TikTok highlighting the best moments
Include venue-specific hashtags and tags
Direct Sharing
Send the content directly to the venue's social media team
Include a personal message thanking them
Offer them permission to reshare on their platforms
The Ripple Effect Benefits
Venue Relationship Building
Demonstrates professionalism and attention to detail
Shows appreciation for their space and team
Provides them with valuable marketing content
Positions you as a marketing savvy performer
Fan Retention
Helps fans relive the experience
Encourages show attendees to follow both you and the venue
Creates a digital memory that fans can share
Increases engagement through multi-platform presence
Expanded Reach
Taps into the venue's existing follower base
Increases visibility in local music scenes
Creates shareable content for both parties
Builds credibility through venue association
Integration with Booking Strategy
Pre-Booking Warm-Up
When paired with your pre-booking email strategy, consistent social media engagement:
Keeps you top of mind for future bookings
Demonstrates your value as a marketing partner
Shows consistent growth in your social presence
Provides evidence of your professional approach
Resource Utilization
Remember that your IRM Management team is here to help:
Consult with your manager for platform-specific strategies
Use your Manager for content planning
Leverage booking tutorials for additional guidance
Track engagement through social media analytics in the portal
Use the NEW post-show thank you email to send out the thank you package that includes links to the posts/video, and a thank you note.
Best Practices Timeline
Show Day
Capture multiple video clips
Take photos of venue features
Document crowd engagement
Within 24 Hours
Post written appreciation
Share initial photo content
Tag venue and relevant staff
Within 48 Hours
Release edited reel/TikTok
Send content package to venue
Engage with venue's share of your content
Following Weeks
Continue engaging with venue's posts
Share throwback content
Maintain regular interaction
Pro Tips
Always maintain professional communication
Credit photographers/videographers when applicable
Use venue-specific hashtags consistently
Monitor analytics to refine your strategy
Keep content authentic and engaging
Remember, your IRM Management team is always available to help refine your social media strategy. Use your manager and our tools to help you track and optimize your venue relationships, while our booking tutorials provide additional insights into relationship building.
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