top of page
Search

The Strategic Approach to Booking: Maximizing Success with IRM


Booking With IRM
Booking With IRM

Booking shows is both an art and a science. While many artists struggle with this crucial aspect of their career, having the right strategy and tools can transform this challenging task into a manageable and profitable endeavor. Let's dive into how to maximize your booking success using IRM's comprehensive platform.


Strategic Planning with Your Manager


The journey begins with your IRM manager. This crucial partnership helps identify your target demographic and optimal touring locations. Together, you'll typically develop 2 to 3 touring options based on market analysis and potential reach. This collaborative approach ensures your touring strategy aligns with your career goals and market potential.


The IRM Booking Advantage


IRM's innovative booking system streamlines the entire process through several key features:

  1. One-Click Booking System

  2. Send up to 50 venue emails daily

  3. Automated 72-hour follow-ups (4 total)

  4. Professional "Book Now" button leading to a comprehensive booking form

  5. Instant contract generation and promo packet delivery upon confirmation

  6. Smart Calendar Integration

  7. Direct show addition to your calendar

  8. Venue synchronization capabilities

  9. Efficient scheduling management

  10. Task Management System

  11. Automated follow-up reminders

  12. Venue contact tracking

  13. Note-taking capabilities for booking calls

  14. Calendar integration for follow-up scheduling


Time Management Strategy


For full-time musicians, here's the optimal weekly booking schedule:


Daily Schedule (2 hours):

  • 5-10 minutes: Email outreach (50 venues max)

  • 1 hour 50 minutes: Phone follow-ups and venue relationship building


Weekly Target:

  • 250 venue reach

  • 50/50 split between local shows and tour dates

  • Maximum 20 hours per week (sustainable long-term approach)


The ROI of Strategic Booking


While initial results may take time, the return on investment can be substantial:

  • Expected range: 25-100 shows annually at $300 show. 1 show that takes 10 hours to book equals $30 per hour. But that same show if you perform well asks you back on average 3 to 6 times a year. Thats $900 to $1,800 off that one show. Which equals out to roughly $90 to $180 per hour booking.


Best Practices for Success

  1. Consistent Communication

  2. Weekly strategy reviews with your IRM manager

  3. Regular venue follow-ups

  4. Building personal connections with bookers

  5. Multi-Channel Approach

  6. Email outreach

  7. Phone follow-ups

  8. Social media engagement

  9. Direct messaging

  10. Professional Documentation

  11. Automated contract generation

  12. One-page promo site for venues

  13. Comprehensive show information


Remember, persistence is key. While it might take up to two months to secure your first booking, maintaining consistent effort using IRM's proven system will yield results. The platform's automated features, combined with personal outreach, create a powerful booking strategy that has helped countless artists build sustainable touring careers.


Your success in booking depends on your commitment to the process and utilizing all the tools at your disposal. With IRM's comprehensive platform and dedicated support, you have everything needed to build a successful booking strategy that will advance your music career.

 
 
 

Comments

bottom of page